Cookie policy
This cookie policy was last updated on 15 January 2025 and applies to citizens and permanent residents of the European Economic Area and Switzerland.
English translation — for information only
This is a translation provided for convenience. Only the German version of this document is legally binding. In the event of any discrepancy between the two versions, the German text prevails.
Read the binding German version1. Introduction
Our website https://privatealpha.ai (hereinafter referred to as the “Website”) uses cookies and similar technologies (for the sake of simplicity, all of these are grouped together under the term “cookies”). Cookies are also placed by third parties engaged by us. In the document set out below we inform you about the use of cookies on our website.
2. What are cookies?
A cookie is a small, simple file that is sent together with pages of this website and stored by your browser on the hard drive of your computer or of another device. The information stored in it can be returned to our servers or to the servers of the relevant third parties on a later visit.
3. What are scripts?
A script is a piece of program code that makes our website function properly and interactively. This code is executed on our server or on your device.
4. What is a web beacon?
A web beacon (or a pixel tag) is a small, invisible piece of text or image on a website that is used to monitor traffic on a website. In order to do this, various data about you are stored by means of web beacons.
5. Cookies
5.1 Technical or functional cookies
Some cookies ensure that certain parts of the website function properly and that your user settings continue to be remembered. By placing functional cookies we make it easier for you to visit our website. In this way you do not have to enter the same information repeatedly when visiting our website; for example, items remain in your shopping basket until you have paid. We may place these cookies without your consent.
5.2 Statistics cookies
We use statistics cookies in order to optimise the website experience for our users. With these statistics cookies we gain insights into the use of our website. We ask for your permission to place cookies for statistical purposes.
5.3 Marketing / tracking cookies
Marketing / tracking cookies are cookies or another form of local storage that are used to create user profiles in order to display advertising or to track the user on this website or across several websites for similar marketing purposes.
6. Cookies placed
Google FontsMarketing
Use: We use the Google Fonts service to display web fonts.
Data sharing: For further information, please see the Google Fonts privacy policy.
| Name | Expires | Function |
|---|---|---|
| Google Fonts API | none | Request the user IP address |
Google reCAPTCHAMarketing
Use: We use the Google reCAPTCHA service for spam prevention.
Data sharing: For further information, please see the Google reCAPTCHA privacy policy.
| Name | Expires | Function |
|---|---|---|
| rc::c | Session | Read and filter requests from bots |
| rc::b | Session | Read and filter requests from bots |
| rc::a | Persistent | Read and filter requests from bots |
Google MapsMarketing
Use: We use the Google Maps service to display maps.
Data sharing: For further information, please see the Google Maps privacy policy.
| Name | Expires | Function |
|---|---|---|
| Google Maps API | none | Request the user IP address |
YouTubeMarketing
Use: We use the YouTube service to display videos.
Data sharing: For further information, please see the YouTube privacy policy.
| Name | Expires | Function |
|---|---|---|
| GPS | Session | Store location data |
| VISITOR_INFO1_LIVE | 6 months | Provide ad delivery or retargeting |
| YSC | Session | Store and track interaction |
| PREF | 8 months | Store the user’s preferences |
WistiaMarketing
Use: We use the Wistia service to display videos.
Data sharing: For further information, please see the Wistia privacy policy.
| Name | Expires | Function |
|---|---|---|
| wistia | Persistent | Store actions carried out by users on the website |
7. Consent
When you visit our website for the first time, we show you a pop-up with an explanation about cookies. As soon as you click on “Save settings”, you consent to our using the categories of cookies and plug-ins that you selected in the pop-up, as described in this cookie statement. You can disable the use of cookies via your browser, but please note that our website may then no longer function properly.
7.1 Manage your consent settings
- Functional — Always active
- The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out a communication over an electronic communications network.
- Statistics
- The technical storage or access is used exclusively for statistical purposes.
- Marketing
- The technical storage or access is required in order to create user profiles, to send advertising or to track the user on a website or across several websites for similar marketing purposes.
8. Enabling / disabling and deleting cookies
You can use your internet browser to delete cookies automatically or manually. You can also specify that certain cookies may not be placed. A further option is to change the settings of your internet browser so that you receive a message each time a cookie is set. Further information about these options can be found in the instructions in the help section of your browser.
Please note that our website may not function properly if all cookies are disabled. If you delete the cookies in your browser, they will be set again, following your consent, when you visit our website again.
9. Your rights with respect to personal data
You have the following rights with respect to your personal data:
- You have the right to know why your personal data are needed, what happens to them and how long they are retained.
- Right of access: you have the right to access the personal data known to us.
- Right to rectification: you have the right to supplement, correct, erase or block your personal data at any time.
- If you give us your consent to the processing of your data, you have the right to withdraw that consent and to have your personal data erased.
- Right to data portability: you have the right to request all of your personal data from the controller and to transfer them in full to another controller.
- Right to object: you can object to the processing of your data. We will comply with this unless there are legitimate grounds for the processing.
To exercise these rights, please contact us. Please refer to the contact details at the end of this cookie statement. If you have a complaint about the way we handle your data, we would like to hear from you, but you also have the right to lodge a complaint with the competent supervisory authority (the data protection authority).
10. Contact details
For questions and / or comments about our cookie policy and this statement, please contact us using the following contact details:
Private Alpha Switzerland AG
Lerchenbühlstrasse 16,
6045 Meggen
Switzerland
Website: https://privatealpha.ai
Email: info@privatealpha.ai
Telephone number +41 44 260 84 60